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Linking business level strategy with activities and knowledge resources

Peter Massingham (Peter Massingham is the Head of the Management Department at the University of Wollongong, Wollongong, NSW, Australia. He also leads the Faculty of Commerce’s International Business Program and is the Director of the Center for Knowledge Management (

Journal of Knowledge Management

ISSN: 1367-3270

Article publication date: 1 December 2004



Increasingly, managers are becoming aware of the importance of knowledge resources in pursuing international business strategy. Knowledge provides the capability to identify, examine and capture market opportunities. It develops competence in important activities and helps resolve problems. Knowledge is also changing the way firms compete, particularly in international business where opportunities to create value are shifting from managing tangible assets to managing knowledge‐based strategies. This shifting competitive landscape is being driven by the speed of competition. Firms require a framework for managing knowledge resources in dynamic and rapidly changing market conditions. This article uses a case study approach to examine knowledge management for an Australian firm with operations throughout Asia. Based on depth interviews with the firm’s 20 most senior executives, we developed a knowledge management strategy for the firm’s international business operations that aimed to address these issues. Our model explains a process for managing knowledge in order to achieve a quantum change in international business strategy. This is particularly important in international business as firms’ recognize the need for different strategic approaches in overseas markets. Our model extends Kaplan and Norton’s concept of strategic themes to incorporate the strategic management imperative of value creating activities. In doing so, it provides a way to link strategy and knowledge resources in order to achieve significant strategic change.



Massingham, P. (2004), "Linking business level strategy with activities and knowledge resources", Journal of Knowledge Management, Vol. 8 No. 6, pp. 50-62.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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