TY - JOUR AB - This case study examines the evolution of R&D knowledge management at Japan’s business equipment maker Fuji Xerox, from the sashimi system, a Japanese origin of concurrent engineering, to its successor zen‐in system, which is composed mainly of a real high‐tech discussion room equipped with databases that provide technical information and two 70‐inch displays that shows virtual but real‐size, three‐dimensional graphic models. We found that Fuji Xerox has chosen the “hybridization strategy” that mixes human‐based and IT‐based knowledge‐sharing techniques. We also argue that concurrent engineering provides not only efficiency benefits but also positive effects on group and organizational creativity. Finally we present a conceptual framework of “how concurrent engineering works”, i.e. uncertainty and diversity necessitate concurrency which produces such benefits as efficiency and creativity, and which in turn realizes product integrity. VL - 8 IS - 4 SN - 1367-3270 DO - 10.1108/13673270410548504 UR - https://doi.org/10.1108/13673270410548504 AU - Umemoto Katsuhiro AU - Endo Atsushi AU - Machado Marcelo PY - 2004 Y1 - 2004/01/01 TI - From sashimi to zen‐in: the evolution of concurrent engineering at Fuji Xerox T2 - Journal of Knowledge Management PB - Emerald Group Publishing Limited SP - 89 EP - 99 Y2 - 2024/03/28 ER -