This paper introduces a new approach toward applying ideas of knowledge management toward the domain of culture and communities. A set of precedents are discussed, all of which have focused on the design of digital media systems for communities. Two knowledge management techniques, previously not discussed within prevailing literature, are introduced within specific projects. The application of these techniques, anticipated and received results, and general implications of this research on the field of knowledge management are highlighted. This paper finds that approaching new cultural and community‐focused domains yields new, satisfying techniques toward the management of knowledge. The techniques of community‐driven ontology and proactive agents are discussed and evaluated as design approaches toward the problem of creating meaningful knowledge architectures for community‐focused media systems. Knowledge management, as a paradigm, can apply to a number of domains that are not solely business‐focused. The re‐application of these principles can generate meaningful approaches toward how the knowledge architectures that mediate digital media systems for communities and cultures. Discussion of two new approaches toward knowledge management and knowledge architectures. This research is a focus on of these techniques in the new, critical environment of communities, culture, and narratives. This paper allows researchers and students of knowledge management to begin to approach the ideas of mediating knowledge more broadly. It engages the language and approach of design into the field of knowledge management. Finally, it creates an opportunity to begin to apply more heterogeneous research to the burgeoning field of knowledge management.
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