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Data mining for shopping centres – customer knowledge‐management framework

Charles Dennis (Charles Dennis is a Lecturer in Marketing and Retail Management at Brunel University, London, UK.)
David Marsland (David Marsland is at the Centre for Evaluation Research at Brunel University, London, UK.)
Tony Cockett (Tony Cockett is a Lecturer in Multimedia Design at Brunel University, London.)

Journal of Knowledge Management

ISSN: 1367-3270

Article publication date: 1 December 2001

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Abstract

Relying on complex interdependencies between shoppers, retailers and owners, shopping centres are ideal for knowledge at management study. Retailers have been the forefront of data mining, but shopping centres have received little attention. Aspects of customer knowledge management for shopping centres are considered using analogies drawn from an exploratory questionnaire survey.

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Citation

Dennis, C., Marsland, D. and Cockett, T. (2001), "Data mining for shopping centres – customer knowledge‐management framework", Journal of Knowledge Management, Vol. 5 No. 4, pp. 368-374. https://doi.org/10.1108/13673270110411797

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MCB UP Ltd

Copyright © 2001, MCB UP Limited