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Applied process knowledge and market performance: the moderating effect of environmental uncertainty

Cindy Claycomb (Associate Professor, Marketing and Entrepreneurship, Wichita State University, Wichita, Kansas, USA)
Cornelia Dröge (Professor of Marketing and Supply Chain Management, Michigan State University, East Lansing, Michigan, USA)
Richard Germain (Associate Professor of Marketing, Oklahoma State University, Stillwater, Oklahoma, USA)

Journal of Knowledge Management

ISSN: 1367-3270

Article publication date: 1 September 2001

1696

Abstract

Challenges the idea of an unconditional and positive influence of knowledge on performance without regard to environmental uncertainty. Focuses on applied process knowledge spanning the supply chain (i.e. considers supplier, internal, and customer sources). A survey of 208 manufacturing firms found the association between applied process knowledge and firm market performance is positive and statistically significant when demand unpredictability is high (but not when low); statistically significant when product churning (uncertainty) is high (but not when low); and not moderated by core production or logistics process change. Firm size and production technology were also controlled. Firms that can determine the moderating effect of the different types of environmental uncertainty they face upon their knowledge‐performance relationship will perform better in terms of market performance indicators.

Keywords

Citation

Claycomb, C., Dröge, C. and Germain, R. (2001), "Applied process knowledge and market performance: the moderating effect of environmental uncertainty", Journal of Knowledge Management, Vol. 5 No. 3, pp. 264-278. https://doi.org/10.1108/13673270110401239

Publisher

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MCB UP Ltd

Copyright © 2001, MCB UP Limited

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