TY  - JOUR
AB  - Why is it so difficult to make change happen? Many companies fail because they do not have the right internal structure and mindset to succeed. The author illustrates how to manage change effectively by examining how product‐based companies must transform to launch true service‐driven ventures.Using three case studies, he documents common pitfalls and barriers, then outlines the steps necessary for developing a well‐conceived service strategy. He introduces “business logics” as a key for identifying characteristics that define business types and the performance measures that support their success. The author then explains how a knowledge‐driven business model identifies the critical behaviors, competencies, market conditions, finances and other resources needed to make change happen. He advises organizations to test their strategies using simulations to ensure employees are prepared to internalize behavior and culture changes.
VL  - 4
IS  - 2
SN  - 1367-3270
DO  - 10.1108/13673270010372260
UR  - https://doi.org/10.1108/13673270010372260
AU  - Klaila Davis
PY  - 2000
Y1  - 2000/01/01
TI  - Knowledge as a transformation agent
T2  - Journal of Knowledge Management
PB  - MCB UP Ltd
SP  - 138
EP  - 144
Y2  - 2024/09/23
ER  -