The usefulness of the literature is questioned in terms of influencing and transmitting leadership behaviour. The limitations of literature as a literary form are exposed. It is shown that leadership can only be experienced and not acted nor emulated in the form of an artificial behaviour. By examining the consumers of leadership literature, it is demonstrated that the providers are satisfying their wants. Any weaknesses in the medium and the failure of developing a leadership technology are acceptable to the consumers. It is shown that identity, technology and leadership are strongly interrelated and that the new form of leadership which is evolving in the emerging era of discontinuous change emphasises identity creation.
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