Enhancing the effectiveness of management education with a tone of music and the mystique of magic

Abstract

The basic differences between good management education and excellent management education is the dynamism of the speaker and exciting materials. This paper is designed to introduce management educators to such materials. While not totally novel and unique, music and magic activities are becoming more and more widely utilized to enhance the dynamism and excitement of management education. They can also be easily customized to be utilized as icebreakers and/or energizers, or used as complete interactive exercises to enhance the management education process. The old proverb that “a lesson taught with an entertaining facet is a lesson retained” is still alive and well.

Citation

Wheatley, W.J. (1998), "Enhancing the effectiveness of management education with a tone of music and the mystique of magic", Journal of Workplace Learning, Vol. 10 No. 6/7, pp. 342-344. https://doi.org/10.1108/13665629810236390