Scrutinizes the pace of change in society as a whole, and points out that successful management of change in the workplace is a continual struggle. In view of this: defines true change management and lists the expected results of successful change; continues to consider our reactions to change; and suggests a final difficulty to be maintaining a lasting change in behaviour. Questions responses to change, lists items for consideration when planning change and concludes by highlighting the fact that organizations today can only compete and thrive by improving and changing internally.
Cook, P. (1995), "Maximizing the opportunities and minimizing the adverse effects of a changing environment", Employee Counselling Today, Vol. 7 No. 7, pp. 4-6. https://doi.org/10.1108/13665629510100591
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