Curriculum design and management in theDigital Media U: Applying the corporate university concept to a business sub‐sector

Abstract

Purpose

To report on the progress of Digital Media U, a tailor‐made portal, learning environment and management system.

Design/methodology/approach

Discusses the design of the learning content domains, acquisition of the content and the systems for managing the curriculum in the future, including the application of a new model of accreditation.

Findings

Digital Media U applies the theories and concept of corporate universities to the digital media business sub‐sector, providing continuing professional development that supports regional and individual business strategies. DM‐U creates a “sectoral learning community” in the supply chain of project partners, educational institutions, learners and their organisations. DM‐U curriculum offers choices of topic, delivery, price and location, accommodating the learning needs of micro and SMEs from “just in time/just enough” through to accreditation.

Originality/value

Provides information on a new learning community and network for small and medium‐sized enterprises.

Citation

Selby, L. and Russell, D. (2005), "Curriculum design and management in theDigital Media U: Applying the corporate university concept to a business sub‐sector", Journal of Workplace Learning, Vol. 17 No. 1/2, pp. 24-32. https://doi.org/10.1108/13665620510574432