To read the full version of this content please select one of the options below:

An exploratory look at the use of importance‐performance analysis as a curricular assessment tool in a school of business

Robert D. Nale (Coastal Carolina University, Conway, South Carolina, USA.)
Dennis A. Rauch (Coastal Carolina University, Conway, South Carolina, USA.)
Samuel A. Wathen (Coastal Carolina University, Conway, South Carolina, USA.)
Peter B. Barr (Coastal Carolina University, Conway, South Carolina, USA.)

Journal of Workplace Learning

ISSN: 1366-5626

Article publication date: 1 June 2000

Abstract

Assessing educational outcomes has been an ongoing activity for higher education over the past several years. This concern is important for business educators as well. Regardless of any problems institutions have experienced, there is definitely a need to continue for many reasons: e.g., mandates by state legislatures, accreditation bodies and others, and its potential as an input into strategic planning. Thus far, assessment activities have consisted of a proliferation of methodologies ranging from student portfolio analysis to standardized testing. This paper specifically examines the use of importance‐performance analysis for an evaluation of the business core curriculum, as well as some differences among major areas of study, at two distinct points in time.

Keywords

Citation

Nale, R.D., Rauch, D.A., Wathen, S.A. and Barr, P.B. (2000), "An exploratory look at the use of importance‐performance analysis as a curricular assessment tool in a school of business", Journal of Workplace Learning, Vol. 12 No. 4, pp. 139-145. https://doi.org/10.1108/13665620010332048

Publisher

:

MCB UP Ltd

Copyright © 2000, MCB UP Limited