Assessing educational outcomes has been an ongoing activity for higher education over the past several years. This concern is important for business educators as well. Regardless of any problems institutions have experienced, there is definitely a need to continue for many reasons: e.g., mandates by state legislatures, accreditation bodies and others, and its potential as an input into strategic planning. Thus far, assessment activities have consisted of a proliferation of methodologies ranging from student portfolio analysis to standardized testing. This paper specifically examines the use of importance‐performance analysis for an evaluation of the business core curriculum, as well as some differences among major areas of study, at two distinct points in time.
Nale, R.D., Rauch, D.A., Wathen, S.A. and Barr, P.B. (2000), "An exploratory look at the use of importance‐performance analysis as a curricular assessment tool in a school of business", Journal of Workplace Learning, Vol. 12 No. 4, pp. 139-145. https://doi.org/10.1108/13665620010332048
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