To read this content please select one of the options below:

Customer orientation and motivation: the key to effective learning organisations

Gordon Prestoungrange (Gordon Prestoungrange is CEO at the International Management Centres Association, Buckingham, UK.)

Journal of Workplace Learning

ISSN: 1366-5626

Article publication date: 1 May 2000



Focuses on new organizational learning initiatives and the rise of corporate universities. Considers why many organizations are shunning the traditional universities in order to create their own tailor made route to learning. Highlights the changes brought about by Internet access to knowledge combined with the growth in lifelong and workplace learning. Considers the value of listening to customer feedback and considering his/her requirements with care. Education providers would be wise to look to the needs of the customer rather than stick rigidly to their own criteria.



Prestoungrange, G. (2000), "Customer orientation and motivation: the key to effective learning organisations", Journal of Workplace Learning, Vol. 12 No. 3, pp. 94-100.




Copyright © 2000, MCB UP Limited

Related articles