Key competitiveness indicators for new real estate developers

Xiaoling Zhang (Department of Building and Real Estate, The Hong Kong Polytechnic University, Hong Kong, China)
Liyin Shen (Department of Building and Real Estate, The Hong Kong Polytechnic University, Hong Kong, China)
Martin Skitmore (School of Urban Development, Queensland University of Technology, Brisbane, Australia)
Bo Xia (Department of Building and Real Estate, The Hong Kong Polytechnic University, Hong Kong, China)

Journal of Financial Management of Property and Construction

ISSN: 1366-4387

Publication date: 3 August 2010

Abstract

Purpose

The paper aims to explore the key competitiveness indicators (KCIs) that provide the guidelines for helping new real estate developers (REDs) achieve competitiveness during their inception stage in which the organisations start their business.

Design/methodology/approach

The research was conducted using a combination of various methods. A literature review was undertaken to provide a proper theoretical understanding of organisational competitiveness within RED's activities and developed a framework of competitiveness indicators (CIs) for REDs. The Delphi forecasting method is employed to investigate a group of 20 experts' perception on the relative importance between CIs.

Findings

The results show that the KCIs of new REDs are capital operation capability, entrepreneurship, land reserve capability, high sales revenue from the first real estate development project, and innovation capability.

Originality/value

The five KCIs of new REDs are new. In practical terms, the examination of these KCIs would help the business managers of new REDs to effectively plan their business by focusing their efforts on these key indicators. The KCIs can also help REDs provide theoretical constructs of the knowledge base on organisational competitiveness from a dynamic perspective, and assist in providing valuable experiences and in formulating feasible strategies for survival and growth.

Keywords

Citation

Zhang, X., Shen, L., Skitmore, M. and Xia, B. (2010), "Key competitiveness indicators for new real estate developers", Journal of Financial Management of Property and Construction, Vol. 15 No. 2, pp. 143-157. https://doi.org/10.1108/13664381011063430

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

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