Silver service? Are supermarkets meeting the needs of older shoppers?

Abstract

Assuming that you have successfully manoeuvred your way around the transport system and eventually found a post office to pick up your pension or pay your bills, it is now time to do the weekly shop. According to The Consumer Council for Northern Ireland, however, there are yet more barriers that face the older person in the supermarket.

Citation

Costello, S. (2008), "Silver service? Are supermarkets meeting the needs of older shoppers?", Working with Older People, Vol. 12 No. 2, pp. 20-22. https://doi.org/10.1108/13663666200800026