Enhancing the quality of organizational communication: A presentation of reflection‐based criteria

Abstract

Purpose

This article aims to introduce practical based criteria for effective organizational communication.

Design/methodology/approach

The subject scope for this article is corporate communication. The study is based on literature reviews and a qualitative study, entailing the basic principles of the phenomenological approach, with 20 subjects.

Findings

Four additional criteria for effective corporate communication surfaced: responsible; professional; concise; and sincere.

Research limitations/implications

The studies reviewed, although in‐depth, apply to a small sample in one metropolitan environment, which makes generalization among different cultures riskier.

Practical implications

Organizational managers may use these findings to reflect on their communication strategies and improve them, where necessary, on the basis of the findings of this study.

Originality/value

The paper's value lies in the four additional criteria found as a result of reflections from members of the corporate workforce, after having been exposed to a course on organizational communication, and therefore, existing criteria in literature. The additional criteria may be considered important for corporate workers, and should therefore not be ignored by managers.

Citation

Marques, J.F. (2010), "Enhancing the quality of organizational communication: A presentation of reflection‐based criteria", Journal of Communication Management, Vol. 14 No. 1, pp. 47-58. https://doi.org/10.1108/13632541011017807