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Communication policy, corporate language policy and corporate information portal: A Holy Trinity in corporate communications?

Henrik Simonsen (Copenhagen Business School, Frederiksberg, Denmark)

Journal of Communication Management

ISSN: 1363-254X

Article publication date: 31 July 2009

3490

Abstract

Purpose

The aim of this paper is to discuss a theoretical framework for increased integration of a company's communication policy, corporate language policy and corporate information portal with a view to facilitating communication management.

Design/methodology/approach

The paper draws on selected theoretical contributions on corporate language policy with special emphasis on theoretical considerations on the type of language policies developed and implemented in companies and organisations and on corporate communication with special emphasis on van Riel's common starting points. The empirical basis of the paper is a triangulation of questionnaire data, content analysis data and interview data.

Findings

The paper argues that corporate communication has not sufficiently included the operational part of a company's corporate communication. The paper makes the case for a theoretical integration framework based on van Riel's common starting points (CSPs), and argues that corporate communication also needs to include the corporate language policy and the corporate information portal, defined as a modern information directory offering communicators concrete communication data for use in concrete text production situations.

Originality/value

The paper proposes a CSP‐based theoretical integration framework and makes the case for a Holy Trinity in corporate communications based on the communication policy, the corporate language policy and the corporate information portal.

Keywords

Citation

Simonsen, H. (2009), "Communication policy, corporate language policy and corporate information portal: A Holy Trinity in corporate communications?", Journal of Communication Management, Vol. 13 No. 3, pp. 200-217. https://doi.org/10.1108/13632540910976662

Publisher

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Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited

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