Launching PRimary Source: a clearinghouse for public relations history

Margot Opdycke Lamme (Department of Advertising and Public Relations, The University of Alabama, Tuscaloosa, Alabama, USA)
Jennifer Mathews Land (School of Library and Information Studies, The University of Alabama, Tuscaloosa, Alabama, USA)

Journal of Communication Management

ISSN: 1363-254X

Publication date: 14 November 2008



This brief essay aims to introduce public relations historians to PRimary Source, a new search tool designed to help them, their students, and public relations professionals locate archives and manuscript collections relevant to the field.


The article outlines the site which is scheduled to be tested and then launched in October to coincide with the publication of this special issue of Journal of Communication Management. The site address will be: Findings – The site will be available for use in historical research, student papers, and decision‐making among scholars and practitioners concerning the disbursement of their papers to a repository as part of their estate planning.


At the time of writing this article, an online tool with this emphasis currently does not exist.



Opdycke Lamme, M. and Mathews Land, J. (2008), "Launching PRimary Source: a clearinghouse for public relations history", Journal of Communication Management, Vol. 12 No. 4, pp. 374-377.

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Copyright © 2008, Emerald Group Publishing Limited

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