TY  - JOUR
AB  - Purpose– The purpose of this research is to suggest a framework based on the discourse approach to analyze intercultural communication problems in multinational organizations. The paper also aims to suggest solutions to these problems by designing support in computer‐mediated communication.Design/methodology/approach– The paper uses qualitative methodology to discover communication problems and strategies as they are used by employees in a multinational organization.Findings– Communication problems and strategies were associated with differences between communicators at three levels of discourse: different assumptions about communication; different ways of structuring information and differences in style.Research limitations/implications– The implementation of the suggested tools introduces potential sensitivities that need to be considered.Originality/value– The paper highlights how to apply the discourse approach to the analysis of intercultural communication problems and suggests several implementations of computer‐mediated communication mechanisms and techniques that can effectively mitigate communication problems in multinational organizations.
VL  - 12
IS  - 3
SN  - 1363-254X
DO  - 10.1108/13632540810899434
UR  - https://doi.org/10.1108/13632540810899434
AU  - Zaidman Nurit
AU  - Te'eni Dov
AU  - Schwartz David G.
PY  - 2008
Y1  - 2008/01/01
TI  - Discourse‐based technology support for intercultural communication in multinationals
T2  - Journal of Communication Management
PB  - Emerald Group Publishing Limited
SP  - 263
EP  - 272
Y2  - 2024/04/27
ER  -