Lobbying effectively in Brussels and Washington – Getting the right result

Robert Mack (Managing Director, Europe of BKSH Government Relations Worldwide, the government relations division of Burson‐Marsteller)

Journal of Communication Management

ISSN: 1363-254X

Publication date: 1 December 2005


Lobbying of politicians by business and other organisations has spread across the Atlantic and is now working strongly in Brussels. With the recent expansion of the European Union (EU) to 25 member states, the number of lobbyists in Brussels will soon equal those in Washington. The expansion of lobbying has mirrored the increase of the powers of central governments. Key components of effective lobbying are universal: intelligence, strategy and implementation. Implementation of lobbying strategies can now be as intensely developed as marketing or advertising campaigns. Lobbying has developed beyond the pursuit of individual and defined objectives to the development of corporate reputations. Attitude research in the sector suggests that lobbyists have become an intrinsic part of the political process. The debate over the influence of lobbyists on policy continues on both sides of the Atlantic.



Mack, R. (2005), "Lobbying effectively in Brussels and Washington – Getting the right result", Journal of Communication Management, Vol. 9 No. 4, pp. 339-347. https://doi.org/10.1108/13632540510621669

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