The anatomy of the product recall message: The structure and function of product recall messages published in the UK press

Călin Gurău (Professor of Marketing at Groupe Sup. de Co. Montpellier, France)
Adriana Serban (University Montpellier III)

Journal of Communication Management

ISSN: 1363-254X

Publication date: 1 December 2005

Abstract

Product recall messages represent an essential communication tool in crisis situations. Their function is twofold: to provide information of a practical nature regarding the defective product, and the operational process of recalling it, and to defend the reputation of the affected firm. This paper attempts to analyse the structure and the function of product recall messages published in the UK national press, using as points of reference best practice guides published by professional or governmental organisations.

Keywords

Citation

Gurău, C. and Serban, A. (2005), "The anatomy of the product recall message: The structure and function of product recall messages published in the UK press", Journal of Communication Management, Vol. 9 No. 4, pp. 326-338. https://doi.org/10.1108/13632540510621632

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Publisher

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Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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