TY  - JOUR
AB  - This paper follows a presentation made at the Public Relations World Festival in Rome on 21st June, 2003. It is based on observation of how the position of nongovernmental organisations (NGOs) has changed over time in the representation of public opinion considered as a social consensus around the common good and common interest. It discusses the impact of those changes on the position of companies in the public debate, and draws from the growth of intangible assets in companies’ book value.
VL  - 8
IS  - 4
SN  - 1363-254X
DO  - 10.1108/13632540410807754
UR  - https://doi.org/10.1108/13632540410807754
AU  - Beaudoin Jean‐Pierre
PY  - 2004
Y1  - 2004/01/01
TI  - Non‐governmental organisations, ethics and corporate public relations
T2  - Journal of Communication Management
PB  - Emerald Group Publishing Limited
SP  - 366
EP  - 371
Y2  - 2024/05/11
ER  -