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Non‐governmental organisations, ethics and corporate public relations

Jean‐Pierre Beaudoin (Groupe i&e, 32, rue de Trévise, 75009 Paris France)

Journal of Communication Management

ISSN: 1363-254X

Article publication date: 1 October 2004



This paper follows a presentation made at the Public Relations World Festival in Rome on 21st June, 2003. It is based on observation of how the position of nongovernmental organisations (NGOs) has changed over time in the representation of public opinion considered as a social consensus around the common good and common interest. It discusses the impact of those changes on the position of companies in the public debate, and draws from the growth of intangible assets in companies’ book value.



Beaudoin, J. (2004), "Non‐governmental organisations, ethics and corporate public relations", Journal of Communication Management, Vol. 8 No. 4, pp. 366-371.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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