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The structural transformation of China’s propaganda: An Ellulian perspective

Juyan Zhang (Assistant Professor of Communication at Monmouth University, USA)
Glen T. Cameron (Professor at the Journalism School of Missouri University‐Columbia)

Journal of Communication Management

ISSN: 1363-254X

Article publication date: 1 July 2004



In this historical analysis, Jacques Ellul’s theory of propaganda is applied to analyse the changes of China’s propaganda. It is found that China’s propaganda is undergoing structural transformations from depending on human organisation to extensive control and use of media technology. Sociological propaganda as a complement to political propaganda has significantly expanded; integration propaganda replaced agitation propaganda. International image management by the government has become a new dimension of China’s propaganda. The research is one of the first to observe such structural changes.



Zhang, J. and Cameron, G.T. (2004), "The structural transformation of China’s propaganda: An Ellulian perspective", Journal of Communication Management, Vol. 8 No. 3, pp. 307-321.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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