To read this content please select one of the options below:

Reputation and corporate responsibility

Stewart Lewis (MORI, 79‐81 Borough Road, London SE1 17Y, UK)

Journal of Communication Management

ISSN: 1363-254X

Article publication date: 1 October 2003

11131

Abstract

In this paper the author tracks the rise of corporate social responsibility (CSR) as a concern and an ever‐growing factor in stakeholder expectations. Using MORI data from a range of stakeholder audiences, the author argues that CSR is now established as a fundamental addition to stakeholders’ criteria for judging companies, and calls for a reappraisal of companies’ brand and reputation management. As well as being a threat to companies’ reputation and prosperity, CSR also represents an opportunity, as a potential basis for renewed trust between business and its stakeholders.

Keywords

Citation

Lewis, S. (2003), "Reputation and corporate responsibility", Journal of Communication Management, Vol. 7 No. 4, pp. 356-366. https://doi.org/10.1108/13632540310807494

Publisher

:

MCB UP Ltd

Copyright © 2003, MCB UP Limited

Related articles