From war stories to case studies
Abstract
Practitioners provide valuable resource for students through sharing their workplace experiences with them as guest lecturers in classrooms. Practitioners often take advantage of these opportunities to share real‐life situations and problems with students. This scenario, often called telling “war stories”, contains the precious raw materials for effectively developing a case study. This paper provides a framework through which practitioners can structure their storytelling to involve students actively in the exchange while students can organise the practitioner’s lessons using a guide to illustrate and evaluate the lessons present in each practitioner’s experiences.
Keywords
Citation
DeSanto, B. (2001), "From war stories to case studies", Journal of Communication Management, Vol. 6 No. 1, pp. 64-69. https://doi.org/10.1108/13632540210806946
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited