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Intranets and employee communication: PR behind the firewall

Marie Murgolo‐Poore (Curtin Business School, Curtin University of Technology, School of Marketing, GPO Box U 1987, Perth, Western Australia, 6845; tel: +61 8 9266 7762; fax: +61 8 9266 3927)
Leyland Pitt (Professor of Marketing in the School of Marketing, Curtin University of Technology, Western Australia and Fellow in Marketing and Strategy in the Cardiff Business School, University of Cardiff, UK)

Journal of Communication Management

ISSN: 1363-254X

Article publication date: 1 July 2001

2285

Abstract

The new economy, or knowledge‐based era, not only brings with it additional challenges to the employee communication process, but also inspired solutions. Historically, employee communication has been constrained by the limitations of traditional media. The choice of media for the dissemination of information has increased over the years but none has had the potential to galvanise broad‐sweeping changes to the process as have intranets. To maximise the benefits for their organisations, communicators must become comfortable working with the new technology, progress up the technology‐adoption curve, learn to balance tech with touch, and be prepared to deconstruct previously held models of communication.

Keywords

Citation

Murgolo‐Poore, M. and Pitt, L. (2001), "Intranets and employee communication: PR behind the firewall", Journal of Communication Management, Vol. 5 No. 3, pp. 231-241. https://doi.org/10.1108/13632540110806794

Publisher

:

MCB UP Ltd

Copyright © 2001, MCB UP Limited

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