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International public relations and the Internet: Diffusion and linkages

Dejan Verčič (Pristop Communications, Selanova 20, SVN – 1000 Ljubljana, Slovenia; tel: +386 1 56 05 660; fax: +386 1 56 05 650; e‐mail: Dejan.Vercic@Pristop.si)
Aleš Razpet (Pristop Communications, Selanova 20, SVN – 1000 Ljubljana, Slovenia; tel: +386 1 56 05 660; fax: +386 1 56 05 650; e‐mail: Dejan.Vercic@Pristop.si)
Samo Dekleva (Pristop Communications, Selanova 20, SVN – 1000 Ljubljana, Slovenia; tel: +386 1 56 05 660; fax: +386 1 56 05 650; e‐mail: Dejan.Vercic@Pristop.si)
Mitja Šlenc (Pristop Communications, Selanova 20, SVN – 1000 Ljubljana, Slovenia; tel: +386 1 56 05 660; fax: +386 1 56 05 650; e‐mail: Dejan.Vercic@Pristop.si)

Journal of Communication Management

ISSN: 1363-254X

Article publication date: 31 December 2000

1124

Abstract

The World Wide Web may be worldwide in its potential consumption, but hardly in its production. It demonstrates that globalisation is not a general state of affairs of the world, but a process of uneven development even, or maybe even more so, in the field of new technologies. The same can be said of public relations – its supply and demand are unevenly distributed around the world. This exploratory study investigates the global supply of public relations industry services and the supply of Internet services for public relations purposes in the USA, Austria and Slovenia.

Keywords

Citation

Verčič, D., Razpet, A., Dekleva, S. and Šlenc, M. (2000), "International public relations and the Internet: Diffusion and linkages", Journal of Communication Management, Vol. 5 No. 2, pp. 125-137. https://doi.org/10.1108/13632540110806712

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited

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