Within the context of increasingly uncertain career prospects for the UK’s recently expanded student population, examines the career‐related perceptions and expectations of UK business studies undergraduates. Presents data relating to career goals, factors influencing career decisions, levels of (and reasons for) optimism/ pessimism, and anticipated strategies for advancement. Also puts forth comparative data on employees’ career strategies. Identifies and discusses response differences between (1) employees and students and (2) male and female students in relation to wider research. The sample consisted of 257 students (150 full‐time and 107 part‐time) enrolled on business subject courses at The University of Central Lancashire.
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