Looks at the difference between success and failure with regard to 360‐degree feedback projects, stressing the need for a formalized structure to facilitate effective implementation. Initially outlines the reasons why firms seek to adopt 360‐degree feedback, setting out the benefits for the various parties involved ‐ customers, employees, etc. Goes on to outline “fatal errors” such as insufficient communication, lack of training and poor regard for the time factors involved, which can lead to failure. Offers solutions to these problems and concludes that, while 360‐degree feedback is not a cure‐all for assessment problems, it does hold promise for future improvement in this field.
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