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Improving performance with 360‐degree feedback

Mark R. Edwards (Founder and CEO, TEAMS, Inc., Tempe, Arizona, USA)

Career Development International

ISSN: 1362-0436

Article publication date: 1 June 1996



Asserts that intelligence gathered from multiple sources enhances both internal and external customer service. Notes also that multi‐source assessment or 360‐degree feedback enhances information quality, provides specific performance feedback and targets developmental areas. Uses findings from the experience of a variety of organizations which have implemented multi‐source assessment to support these beliefs. Suggests that this form of marketing research targeted to each person facilitates performance improvement by providing strong motivation to take action. Notes that optimizing performance and customer service relies on accurate information ‐ citing the provision of such information as the strength of 360‐degree feedback.



Edwards, M.R. (1996), "Improving performance with 360‐degree feedback", Career Development International, Vol. 1 No. 3, pp. 5-8.




Copyright © 1996, MCB UP Limited

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