TY  - JOUR
AB  - Employer branding represents a firm's efforts to promote, both within and outside the firm, a clear view of what makes it different and desirable as an employer. In recent years employer branding has gained popularity among practicing managers. Given this managerial interest, this article presents a framework to initiate the scholarly study of employer branding. Combining a resource‐based view with brand equity theory, a framework is used to develop testable propositions. The article discusses the relationship between employer branding and organizational career management. Finally, it outlines research issues that need to be addressed to develop employer branding as a useful organizing framework for strategic human resource management.
VL  - 9
IS  - 5
SN  - 1362-0436
DO  - 10.1108/13620430410550754
UR  - https://doi.org/10.1108/13620430410550754
AU  - Backhaus Kristin
AU  - Tikoo Surinder
PY  - 2004
Y1  - 2004/01/01
TI  - Conceptualizing and researching employer branding
T2  - Career Development International
PB  - Emerald Group Publishing Limited
SP  - 501
EP  - 517
Y2  - 2024/04/23
ER  -