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Coaching for a change with Vodafone

John Eaton (Coaching Solutions, Newbury, UK)
Duncan Brown (Vodafone Ltd, Newbury, UK)

Career Development International

ISSN: 1362-0436

Article publication date: 1 September 2002

4361

Abstract

Discusses the organizational culture of Vodaphone in the mid‐1990s and the company’s attempts to bring about organizational change. In an attempt to change the culture from one of “command and control” to one of “coaching and collaboration”, a coaching programme was designed. This coaching programme is examined in some detail and the broader implications of coaching in the cultural change process are discussed.

Keywords

Citation

Eaton, J. and Brown, D. (2002), "Coaching for a change with Vodafone", Career Development International, Vol. 7 No. 5, pp. 284-287. https://doi.org/10.1108/13620430210440118

Publisher

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MCB UP Ltd

Copyright © 2002, MCB UP Limited

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