TY  - JOUR
AB  - Purpose– The purpose of this paper is to explore the applications of postponement strategy in the textile and apparel industry, with a particular focus on the supply chain structure, relationships and enabling activities supporting postponement strategy across the supply chain.Design/methodology/approach– For this research, a case study approach, supported by structured interviews, was adopted. The purpose was to explore the application of postponement with the objective of gathering considerable data from an organization or multiple organizations to develop the clearest possible picture of the phenomenon.Findings– The nature of product, downstream demand and the supply chain structure impacts the choice of postponement strategy. Companies operating with manufacturing and logistics postponement share data across their supply chain extensively, while companies adopting purchasing postponement work towards enhancing suppliers’ capabilities and fostering relationships across their supply chains.Research limitations/implications– The case study method limitations include lack of rigor and statistical generalization, small sample size and convenience sampling and lack of establishment of causal relationship. However a thorough study design and process can make case‐based research more rigorous and reliable, but caution still needs to be exercised while applying findings on differing scenarios.Originality/value– The case studies depict the application of postponement and the enabling supply chain structures. Previous studies have either looked on the organizational perspective or supply chain perspective with regards to the power and dependence attributes. These cases look at the interaction routines and structures among the supply chains.
VL  - 16
IS  - 1
SN  - 1361-2026
DO  - 10.1108/13612021211203032
UR  - https://doi.org/10.1108/13612021211203032
AU  - Chaudhry Hassan
AU  - Hodge George
PY  - 2012
Y1  - 2012/01/01
TI  - Postponement and supply chain structure: cases from the textile and apparel industry
T2  - Journal of Fashion Marketing and Management: An International Journal
PB  - Emerald Group Publishing Limited
SP  - 64
EP  - 80
Y2  - 2024/05/07
ER  -