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The European clothing industry: Meeting the competitive challenge

Ian M. Taplin (Wake Forest University, Winston‐Salem, North Carolina, USA and Bordeaux Business School, France)
Jonathan Winterton (ESC Toulouse, France)

Journal of Fashion Marketing and Management

ISSN: 1361-2026

Article publication date: 1 September 2004

Abstract

This paper examines earlier and more recent patterns of restructuring that have occurred as a consequence of import penetration. It focuses upon work reorganization, job losses and changes in the retail‐manufacturer relationships and how these trends differ in key European countries. Finally, it asks questions about future trends, both in employment (and the changing nature of jobs) as well as government policies towards the politics of trade.

Keywords

Citation

Taplin, I.M. and Winterton, J. (2004), "The European clothing industry: Meeting the competitive challenge", Journal of Fashion Marketing and Management, Vol. 8 No. 3, pp. 256-261. https://doi.org/10.1108/13612020410547789

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited