TY  - JOUR
AB  - The paper examines the purchase behaviour (performed by adults) in relation to children's wear in the 0‐14 age group. The importance of product attributes of children's wear was investigated. Data were gathered from both interviews and a questionnaire survey conducted in Zhengzhou, a large city in central China. Two attributes, quality and style, were identified as the most important attributes for children's wear consumers. It was also found that branding had a limited impact on the choice of children's wear. The marketing implication of the results are discussed.
VL  - 8
IS  - 2
SN  - 1361-2026
DO  - 10.1108/13612020410537852
UR  - https://doi.org/10.1108/13612020410537852
AU  - Chen Xiaopeng
AU  - Man Au Wai
AU  - Li Kejing
PY  - 2004
Y1  - 2004/01/01
TI  - Consumption of children's wear in a big city in Central China: Zhengzhou
T2  - Journal of Fashion Marketing and Management: An International Journal
PB  - Emerald Group Publishing Limited
SP  - 154
EP  - 165
Y2  - 2024/09/19
ER  -