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The effect of consumer perceptions of store attributes on apparel store preference

V. Ann Paulins (School of Human and Consumer Sciences, Ohio University, Athens, Ohio, USA, and)
Loren V. Geistfeld (College of Human Ecology, The Ohio State University, Columbus, Ohio, USA)

Journal of Fashion Marketing and Management

ISSN: 1361-2026

Article publication date: 1 December 2003

7740

Abstract

Consumer perceptions of retail store attributes for a set of particular stores were examined to determine their effect on store preference. Respondents rated 13 stores. Four variables were found to affect store preference using forward stepwise logistic regression: type of clothing desired in stock, outside store appearance, shopping hours, and advertising. Significance of the effect of store attributes on store preference varied by store type. In addition, associations between customer perception of store attributes, education and age were observed. Implications for researchers and practitioners are discussed.

Keywords

Citation

Paulins, V.A. and Geistfeld, L.V. (2003), "The effect of consumer perceptions of store attributes on apparel store preference", Journal of Fashion Marketing and Management, Vol. 7 No. 4, pp. 371-385. https://doi.org/10.1108/13612020310496967

Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited

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