TY  - JOUR
AB  - Examines the Web sites of online fashion retailers. It evaluates the role of the Internet as a distribution channel and in particular discusses issues of Web page design. Retailer and consumer views within the fashion sector are explored in a three‐stage qualitative research process. This research highlights the differences in retail and consumer perception of fashion Web sites. While retailers are satisfied by their online offer they lack an understanding of consumer needs. Consumers are disappointed in the lack of service and product provision provided by fashion Web sites. Areas of concern include overall Web page design, level of interactivity, absence of information about fashion trends and inconsistency across Web sites.
VL  - 7
IS  - 4
SN  - 1361-2026
DO  - 10.1108/13612020310496949
UR  - https://doi.org/10.1108/13612020310496949
AU  - Siddiqui Noreen
AU  - O’Malley Antonia
AU  - McColl Julie C.
AU  - Birtwistle Grete
PY  - 2003
Y1  - 2003/01/01
TI  - Retailer and consumer perceptions of online fashion retailers: Web site design issues
T2  - Journal of Fashion Marketing and Management: An International Journal
PB  - MCB UP Ltd
SP  - 345
EP  - 355
Y2  - 2024/04/20
ER  -