The sensory panel applied to textile goods – a new marketing tool

Abstract

Increasingly consumers are looking for good feeling and comfort when they buy textile goods. To respond to these demands, sensory tools are requested by industrialists to evaluate such notions. Many studies have been performed and many device developments have taken place in the textile area such as mechanical, thermal and surface testing, so as to evaluate the related physical properties, but the links between measurement and the consumer feeling of comfort are still difficult to establish. Based on studies already performed in the food industry, the development of the sensory panel applied to textile goods has been implemented. In this paper, the sensory panel will be developed and some examples will illustrate the different procedures.

Citation

Philippe, F., Schacher, L., Adolphe, D.C. and Dacremont, C. (2003), "The sensory panel applied to textile goods – a new marketing tool", Journal of Fashion Marketing and Management, Vol. 7 No. 3, pp. 235-248. https://doi.org/10.1108/13612020310484799