To read this content please select one of the options below:

Differences in purchase behavior between France and the USA: the cosmetic industry

J. Michael Weber (University of Miami, School of Business – Marketing Department, Coral Gables, Florida, USA)
Julie Capitant de Villebonne (L’Oreal Cosmetics, Miami Shores, Florida, USA)

Journal of Fashion Marketing and Management

ISSN: 1361-2026

Article publication date: 1 December 2002

18537

Abstract

This study investigates the differences in purchasing behavior between the US and French cosmetic markets. Our study suggests that a difference should exist due to psychological factors, social influences, and the purchase situation. Our paper will discuss the underlying theoretical perspectives that support our proposition, and illustrate the various components which influence consumer behavior in this particular marketplace. The analysis and investigation is based on the cosmetic industry in terms of comparing US and French consumers and their historical purchase patterns. The results indicate that there are in fact notable differences in purchase behavior. The implications of these findings are important in two primary ways. First, the findings provide support for the theoretical underpinnings. Second, the findings have important managerial implications in terms of developing appropriate product development, distribution and marketing strategies.

Keywords

Citation

Weber, J.M. and Capitant de Villebonne, J. (2002), "Differences in purchase behavior between France and the USA: the cosmetic industry", Journal of Fashion Marketing and Management, Vol. 6 No. 4, pp. 396-407. https://doi.org/10.1108/13612020210448673

Publisher

:

MCB UP Ltd

Copyright © 2002, MCB UP Limited

Related articles