TY  - JOUR
AB  - In this paper, the importance of product attributes of casual wear for Chinese consumers was investigated. Data were gathered from a questionnaire survey conducted in six cities of China. A total of 15 attributes were identified, and it was found that fit, comfort, style, color and workmanship were the most important attributes for Chinese consumers. It was also found that geographic and demographic factors had impacts on the importance of these attributes. These 15 attributes could be grouped into four factors, which may indicate a simplified process in information processing on the attributes by Chinese consumers. Marketing implication of the results was also discussed.
VL  - 6
IS  - 1
SN  - 1361-2026
DO  - 10.1108/13612020210422464
UR  - https://doi.org/10.1108/13612020210422464
AU  - Zhang Zhiming
AU  - Li Yi
AU  - Gong Chen
AU  - Wu Haidong
PY  - 2002
Y1  - 2002/01/01
TI  - Casual wear product attributes: A Chinese consumers’ perspective
T2  - Journal of Fashion Marketing and Management: An International Journal
PB  - MCB UP Ltd
SP  - 53
EP  - 62
Y2  - 2024/04/23
ER  -