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Efficient consumer response (ECR): a survey of the Australian grocery industry

John K. Harris (John K. Harris is an Analyst at Deakin University, Geelong, Victoria, Australia)
Paula M.C. Swatman (Paula M.C. Swatman is the Director of the Interactive Information Institute, RMIT University, Melbourne, Australia)
Sherah Kurnia (Sherah Kurnia is a PhD candidate at the School of Information Management and Systems, Monash University, Australia)

Supply Chain Management

ISSN: 1359-8546

Article publication date: 1 March 1999



Efficient consumer response (ECR) is a supply chain management strategy which attempts to address the inefficiencies that have led to excessive inventory and unnecessary costs at all levels within the grocery industry supply chain. Although originating in the USA, ECR has also attracted attention and interest in many other countries. This paper presents the results of an Australian study which was designed to assess the applicability of ECR within the Australian grocery industry. The results of the study indicate that the inefficient business practices of the US supply chain are also prevalent within the Australian grocery industry and that some Australian companies had already begun to engage in business activities related to ECR as early as 1996.



Harris, J.K., Swatman, P.M.C. and Kurnia, S. (1999), "Efficient consumer response (ECR): a survey of the Australian grocery industry", Supply Chain Management, Vol. 4 No. 1, pp. 35-42.




Copyright © 1999, MCB UP Limited

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