The supply chain for fresh vegetables: what it takes to make it work

Ken Grimsdell (Director of Weasenham Vegetables, British Field Products Ltd)

Supply Chain Management

ISSN: 1359-8546

Publication date: 1 April 1996


Examines the way in which British Field Products Ltd has over the year developed an efficient supply chain. Uses the example of broccoli to trace this development since the company started producing broccoli in 1985. Outlines BFD’s six fundamental requirements for an efficient supply: scale of operation; strategic alliances, production flexibility, continuity of supply quality control and communications. Concludes that the best way forward is mutual awareness.



Grimsdell, K. (1996), "The supply chain for fresh vegetables: what it takes to make it work", Supply Chain Management, Vol. 1 No. 1, pp. 11-14.

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Copyright © 1996, MCB UP Limited

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