Examines a re‐engineering programme undertaken by Littlewoods chain stores in an attempt to improve the company’s image and financial results. Describes the problems faced by the organization and the measures taken to improve the situation: key strategies were identified and senior staff were designated specific tasks. Outlines the key points in the process; the re‐engineering of the supply chain, the involvement of all staff and the two‐way communication system and openness of management.
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