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Quality communication within a connected manufacturing supply chain

Christopher Roethlein (Management Department, Bryant College, Smithfield, Rhode Island, USA)
Sara Ackerson (Management Department, Bryant College, Smithfield, Rhode Island, USA)

Supply Chain Management

ISSN: 1359-8546

Article publication date: 1 September 2004

Abstract

Analyzes four entities in a connected supply chain through a case study. Focuses on the relationships between organizations and the specific goals and objectives of each firm. The study was conducted from an insider's view through personal experiences, and a series of on‐site and telephone interviews with managers from each entity of the supply chain. Focuses on passing on and interpreting quality goals, alignment of quality goals and the existence of partnership with the connected supply chain. The main reason for the success of the supply chain is the strength or dominance of the manufacturer. Strong and frequent unidirectional communication exists between the manufacturer and the supplier and between the manufacturer and the distributor. These connections are the crux of the supply chain. From this strong relationship, the supply chain is able to remain successful while communication weakens and disappears at either end of the supply chain.

Keywords

Citation

Roethlein, C. and Ackerson, S. (2004), "Quality communication within a connected manufacturing supply chain", Supply Chain Management, Vol. 9 No. 4, pp. 323-330. https://doi.org/10.1108/13598540410550073

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited