Communication – the route to successful change management: lessons from the Guinness Integrated Business Programme

Mark Collyer (Mark Collyer is a Management Consultant at Druid plc, Reading, UK.)

Supply Chain Management

ISSN: 1359-8546

Publication date: 1 December 2000

Abstract

Asserts that over 75 per cent of business transformations fail. Suggests that two of the main problems are lack of communication with employees, and the failure to recognise the impact of change. Presents the successful case of Guinness, who wished to strengthen its brand presence globally. In order to do this, it partnered with the management consultancy firm, Druid plc. Guinness, therefore, embarked on a project that broke down geographic barriers to ensure that its business processes and IT systems supported its brand development. This insight from industry describes and discusses the processes.

Keywords

Citation

Collyer, M. (2000), "Communication – the route to successful change management: lessons from the Guinness Integrated Business Programme", Supply Chain Management, Vol. 5 No. 5, pp. 222-227. https://doi.org/10.1108/13598540010350556

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Publisher

:

MCB UP Ltd

Copyright © 2000, MCB UP Limited

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