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The strategic challenge of electronic commerce

John Fraser (John Fraser is a Marketing Manager at General Systems Ltd, Cheshire, UK.)
Nuran Fraser (Nuran Fraser is a Lecturer in the International Business Unit, Manchester Metropolitan University, Manchester, UK.)
Frank McDonald (Frank McDonald is Head of Department of the International Business Unit, Manchester Metropolitan University, Manchester, UK.)

Supply Chain Management

ISSN: 1359-8546

Article publication date: 1 March 2000

Abstract

Based on the results of an ongoing study into the impact of e‐commerce on UK business. The authors have provided input from both academic and commercial viewpoints. The intention is to monitor the changing landscape of the commercial world over a period of time and this study provides grounding to this process, drawing some important conclusions that will have an effect across a large section of UK business. The paper charts the advent of the e‐commerce revolution and how business is adapting to this new paradigm. Examples include the Co‐operative Bank, Waterstones and RS Components. Legal aspects of the Internet and commerce on it are also interpreted with ramifications for organisations that are protecting their data as well as positioning themselves to exploit the commercial opportunities that the Internet offers.

Keywords

Citation

Fraser, J., Fraser, N. and McDonald, F. (2000), "The strategic challenge of electronic commerce", Supply Chain Management, Vol. 5 No. 1, pp. 7-14. https://doi.org/10.1108/13598540010312936

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited