Empirically examines mission statements in Fortune 50 service and Fortune 50 industrial corporations. Content analysis revealed underlying issues and structures of mission statements. Additional analysis indicated that there are issues which can be addressed by a mission statement, as well as issues which cannot be addressed. Concludes with an example of an ideal mission statement and an ideal vision statement.
Scandura, T., Gitlow, H., Choi Yau, S. and Greengarten‐Jackson, J. (1996), "Mission statements in service and industrial corporations", International Journal of Quality Science, Vol. 1 No. 1, pp. 48-61. https://doi.org/10.1108/13598539610117984Download as .RIS
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