Mission statements in service and industrial corporations

Terri A. Scandura (School of Business Administration, University of Miami, Coral Gables, Florida, USA)
Howard Gitlow (School of Business Administration, University of Miami, Coral Gables, Florida, USA)
Siew Choi Yau (School of Business Administration, University of Miami, Coral Gables, Florida, USA)
Jill Greengarten‐Jackson (Miami, Florida, USA)

International Journal of Quality Science

ISSN: 1359-8538

Publication date: 1 April 1996

Abstract

Empirically examines mission statements in Fortune 50 service and Fortune 50 industrial corporations. Content analysis revealed underlying issues and structures of mission statements. Additional analysis indicated that there are issues which can be addressed by a mission statement, as well as issues which cannot be addressed. Concludes with an example of an ideal mission statement and an ideal vision statement.

Keywords

Citation

Scandura, T., Gitlow, H., Choi Yau, S. and Greengarten‐Jackson, J. (1996), "Mission statements in service and industrial corporations", International Journal of Quality Science, Vol. 1 No. 1, pp. 48-61. https://doi.org/10.1108/13598539610117984

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Publisher

:

MCB UP Ltd

Copyright © 1996, MCB UP Limited

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