Corporate reputation and perceived risk in professional engineering services
Corporate Communications: An International Journal
ISSN: 1356-3289
Article publication date: 1 September 1999
Abstract
The importance of corporate reputation is widely acknowledged in both contemporary and academic business writings. While reputation is a difficult concept to measure, managers frequently assume a positive relationship between business performance and corporate reputation. The literature avers that from a client’s perspective, a healthy reputation may act as a risk suppresser. In this empirical study, the nature of corporate reputation and risk aversion in professional engineering consultancies is examined. Findings support a three‐dimensional reputation construct, but there is no evidence to suggest that a good corporate reputation reduces clients’ perceived risk. Implications are drawn, limitations noted and directions offered for ongoing research.
Keywords
Citation
Ewing, M.T., Caruana, A. and Rinson Loy, E. (1999), "Corporate reputation and perceived risk in professional engineering services", Corporate Communications: An International Journal, Vol. 4 No. 3, pp. 121-128. https://doi.org/10.1108/13563289910288320
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited