Television: force multiplier or town crier in the global village?

Abstract

Examines the role of television in domestic and foreign affairs, discussing the way it has changed from being a passive observer of events to being a significant player in international affairs. Discusses new developments in media and their consequences to both politicians and the public. Explains the flawed nature of media reporting in that it evokes strong, often uniformed reactions to events by making news converage “exciting” rather than in depth and informative. This has influenced governments and the military to invest heavily in public affairs activity to help shape public perception via the media. Concludes that this can be dangerous as live television bypasses the editors and journalists, meaning broadcasts can become an extension of public diplomacy and even propaganda.

Citation

Taylor, P.M. (1999), "Television: force multiplier or town crier in the global village?", Corporate Communications: An International Journal, Vol. 4 No. 2, pp. 61-72. https://doi.org/10.1108/13563289910268089