Public relations: does the industry need regulating?

Abstract

Hypothesises that the public relations industry and those connected with it suffer from low reputation; that this perception is widespread and may create a distorted reality. Surveys a self‐selected and representative sample to evaluate the hypothesis. Considers semantic differences in terminology. Argues for empirical location, reform and more interdisciplinary research. Suggests that an Office for the Regulation of the Public Relations industry (OFFPR) might improve reputation of the industry and the people who work in it, including teachers and students.

Citation

Moloney, K. (1999), "Public relations: does the industry need regulating?", Corporate Communications: An International Journal, Vol. 4 No. 1, pp. 24-29. https://doi.org/10.1108/13563289910254543